Chitale Bingebar
Client: Chitale | Carton Packaging Design
Bingebar is a range of savoury snack bars inspired by popular Indian namkeens and designed for convenient, on-the-go consumption. The project focused on designing the outer carton packaging that would house and display the bars in retail environments.
The carton needed to communicate flavour, brand personality, and product convenience while standing out in the competitive snack category.
Deliverables: Retail carton design, flavour identification system, packaging layout
The Challenge
Creating strong shelf presence for a new snack format
Snack shelves are often crowded with competing visual cues. The challenge was to design a carton that could capture attention while clearly communicating the product inside.
The packaging also needed to work across multiple flavours and function effectively as a retail display unit.
Packaging Strategy
Bold contrast and clear flavour navigation
The design uses the brand’s signature black base to create strong contrast on shelves and differentiate Bingebar from traditional snack packaging.
Distinct colour accents identify each flavour, allowing easy navigation while maintaining a consistent brand identity.
Carton Design
Built for display and communication
The carton was designed to function as both protective packaging and a retail-facing display surface. The layout prioritizes the Binge logo, flavour colour cues, and ingredient visuals to quickly communicate the product while maintaining the brand’s playful personality.
An integrated zipper opening feature was introduced to enhance usability, allowing for a cleaner and more engaging unboxing experience. This detail not only improves accessibility but also reinforces the brand’s focus on convenience and everyday consumption.
PACKAGING BREAKDOWN
Flavour Colour Cue
Zipper Opening
Flavour Name Highlight
Claims
Snack Bar
Logo
About Flavour
Product Packaging
Designed to stand out
Shelf Impact
Against brightly coloured snack packaging, the dark base creates a strong visual break on shelves.
This contrast helps highlight flavour colours and product cues while making the brand instantly recognizable.