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The Gold Edit

Client: Ranka Jewellers   |   Art Direction

This jewellery shoot was art directed around the richness of handcrafted jewellery and timeless festive aesthetics. Warm lighting, rich jewel tones and layered textures were used to create a premium and cinematic visual language that highlighted the intricacy and elegance of each piece.

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Visual Direction

The aesthetic of the shoot was built using rich maroons, greens and golds paired with warm lighting and soft shadows to create depth and richness within every frame.

Each composition was thoughtfully styled to balance texture, detail and elegance, allowing the jewellery to remain the hero while creating a strong visual narrative.

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My Roles &
Responsibilities

  • Art Direction

  • Creative Concept Development

  • Styling & Prop Direction

  • Moodboarding & Visual Planning

  • Shoot Supervision

  • Composition & Aesthetic Direction

  • Team Coordination

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