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Rooted in Culture
Client: Sweet Karam Coffee and Godrej | Visual Storytelling | Art Direction
A collaborative reel created for Godrej Jersey and Sweet Karam Coffee, bringing together two well known Indian brands through a culturally rooted and visually engaging narrative. The project focused on creating a warm, authentic, and regionally inspired aesthetic that celebrated the familiarity of South Indian culture while strengthening brand visibility through platform first storytelling.
Overview
A digital-first collaboration campaign designed to highlight the synergy between Godrej Jersey and Sweet Karam Coffee. Since both brands hold strong relevance in South India, the visual direction was built around a culturally familiar aesthetic that felt warm, authentic, and relatable to the audience.
Reel Direction
Final Reel
A Southern Aesthetic
Culturally rooted storytelling through a warm South Indian aesthetic
This reel was designed to reflect the familiarity, warmth, and authenticity of South Indian culture while naturally integrating both brands into a cohesive visual narrative.
The art direction focused on earthy tones, regional styling, thoughtful composition, and culturally resonant details to create a reel that felt rooted, premium, and relatable. Built with a platform-first approach, the content balanced storytelling with product visibility, helping create strong engagement and improved brand recall.
My Role
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Creative Direction
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Art Direction
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Visual Styling & Mood Setting
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Concept Development
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Shoot Planning
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Execution
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Art Team Coordination
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Platform-First Content Development
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Production Oversight
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