Brewed Moments
Client: Starbucks India | Strategy | Art Direction
This project involved conceptualising and executing a series of social-first reels for Starbucks India, each designed around a distinct communication objective while maintaining the brand’s premium visual identity. From strategy and creative planning to art direction and execution, the campaign focused on creating engaging content that balanced storytelling, product visibility, and promotional communication.
Overview
A digital-first content campaign created for Starbucks India, built around three unique communication goals, launching new merchandise, creating seasonal engagement, and simplifying promotional messaging through visually engaging storytelling.
Reel 01
New Merchandise Launch
.jpeg)
Final Reel
Merchandise
Launch
End-to-end ownership across strategy, execution, and direction
Created for Starbucks India’s new merchandise launch, this reel was designed with a clean, premium aesthetic to make the products feel aspirational and elevated. The art direction focused on styling, composition, and visual rhythm to create a calm and soothing viewing experience while highlighting the merchandise. Built with a platform-first approach, the reel was appreciated on Starbucks India’s official Instagram for its refined aesthetic and visual feel.
Reel 02
Valentines Day
.jpeg)
.jpeg)
.jpeg)
Final Reel
Valentine’s Day
Emotion-led storytelling built around warmth and connection
Created for Starbucks India’s Valentine’s Day campaign, this reel was designed with a warm, intimate, and visually soft aesthetic to reflect emotion and connection. The art direction focused on mood, styling, and composition to create a calm yet engaging narrative while staying aligned with Starbucks’ premium and refined visual identity.
Reel 03
Offer Communication
.jpeg)
.jpeg)
Final Reel
Offer Communication
Promotional storytelling designed to feel fresh and engaging
Created around one of Starbucks India’s most awaited offers, this reel was designed to make promotional communication feel visually engaging rather than purely informational. The art direction focused on creating a clean, energetic, and platform-first aesthetic that balanced clarity with strong visual appeal, while maintaining the premium feel of the brand.
My Role
-
Campaign Strategy & Ideation
-
Creative Direction
-
Art Direction
-
Visual Styling & Mood Setting
-
Pitching & Concept Development
-
Client Coordination
-
Team Coordination
-
Shoot Planning & Execution
-
Direction & Production Oversight
-
Platform-First Content Development