Revoluno
Client: Revoluno | Brand Identity, Packaging Design
Revoluno is a luxury home décor brand offering premium products and services through a curated store-in-store experience. The project involved creating a complete brand identity and packaging system that reflects trust, craftsmanship, and global luxury, backed by over two decades of market experience.
Deliverables: Logo, visual identity system, colour palette, typography, branding pattern, packaging
The Brief
Creating a benchmark for luxury home décor
The challenge was to build a brand that could confidently position itself as a leader in India’s luxury home décor market. Revoluno needed an identity that conveyed authority, refinement, and global sensibility—while remaining approachable and trustworthy. The brand also had to unify a wide range of premium products under one cohesive visual language.
Naming Philosophy
A name rooted in revolution and leadership
The name Revoluno is derived from
revolutionary + numero uno
(causing major change)
(italian for number one)
Together, they express the brand’s intent to redefine industry standards and establish itself as a category leader in luxury décor. The name sets the tone for a brand that is bold, forward-thinking, and uncompromising in quality.
Brand Purpose & Vision
Redefining the luxury buying experience
Revoluno aims to become the yardstick for premium home décor in India by offering world-class products, customization, and service under one roof. The brand focuses on elevating not just the product offering, but the entire buying journey—making luxury accessible, transparent, and experiential.
Brand Persona
Confident. Refined. Assertive.
Revoluno embodies a strong, masculine persona, charismatic, ambitious, and assured. The personality draws inspiration from figures known for intellect and authority, aligning the brand with confidence, trust, and premium appeal.
The brand embodies a strong masculine personality. A charismatic man in his early 30s with intellect and vision. Think Harvey Specter, Donald Draper, Bobby Axelrod.
Visual Direction
Minimal luxury with a global outlook
The visual identity is clean, bold, and restrained, designed to reflect exclusivity without excess. Every element, from colour to typography was chosen to communicate finesse, precision, and timelessness.
Logo Design
Symbolism with intent
The logo is constructed using multiple symbolic elements -
01
An incontinuous frame representing the brand’s out-of-the-box approach
02
A form referencing “numero uno”, reinforcing leadership
03
Visual cues connecting to the parent brand, Kitchen Décor
The result is a strong emblem that communicates trust, authority, and premium craftsmanship.
Colour Palette
Subtle, premium, and composed
A rich palette anchored in deep neutrals and metallic accents conveys luxury and sophistication.
Shades like Ice Abyss, Dark Marble, and Brush Gold work together to create a refined and consistent brand presence across physical and digital touchpoints.
Accent Colour
Brush Gold
#F6DF7F
#C8A451
#997232
Primary and Secondary Colours
Ice Abyss
#171445
Glaucous
#5880BA
Pine Tree
#23321D
Dark Marble
#3A3A3A
Argent
#BFBFBF
Typography
Clarity meets character
The type system balances elegance with readability -
-
A serif typeface for headlines to convey luxury and gravitas
-
A clean sans-serif for body copy to ensure clarity and usability
Each font serves a defined role, supporting both aesthetic and functional needs.
Head Font
Simply Serif
Book | Book Italic | Bold | Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
.,!?/:;'"()[]{}@#$%&*
abcdefghijklmnoprstuvwxyz
0123456789
Body Font
Avenir Next
Regular | Italic | Demi | Demi Italic | Bold
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
.,!?/:;'"()[]{}@#$%&*
abcdefghijklm
noprstuvwxyz
0123456789
Branding Pattern
A subtle signature system
The brand pattern is derived directly from the logo’s outer frame, forming a minimal yet impactful visual texture. Designed for understated usage, the pattern reinforces brand recall without overpowering the overall design.
A subtle signature system
Branding Pattern
The branding pattern extends from the logo’s structure, abstracted into a repeating form that suggests space, order, and construction. Interlocking geometry and negative space evoke architectural frameworks, reinforcing strength and precision while remaining a quiet, understated brand signature.
Packaging & Applications
Designed for consistency and scale
The identity system was applied across packaging and brand collaterals to ensure uniformity, flexibility, and longevity. The design allows Revoluno to showcase a wide array of global products while maintaining a strong and recognizable brand presence.
My Role & Responsibilities
-
Led the branding and packaging design from concept to final execution
-
Developed the brand identity system including logo, colour palette, typography, and patterns
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Designed packaging and brand applications aligned with luxury positioning
-
Translated brand strategy into a cohesive visual language
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Ensured consistency, scalability, and premium execution across touchpoints
